Explainer Hub

Conversion Rate Optimisation, often abbreviated to CRO, is the process of improving your website or landing page to increase the percentage of visitors who take a desired action.

A Custom GPT (Generative Pre-trained Transformer) is a specialised version of the original GPT model developed by OpenAI, tailored to address specific needs or tasks within various fields or applications.

Explore the future of AI: Learn what a Large Language Model (LLM) is and how it's shaping our world!

Delve into the fundamentals of Artificial Intelligence (AI), exploring its definitions, key technologies, applications, and impact on various industries.

Content marketing is more than just crafting engaging posts or flashy videos. At its core, it’s a strategic approach focused on creating valuable, relevant content to attract and engage a clearly defined audience.

Discover the essentials of data-driven marketing, how it leverages customer data to enhance campaigns, and why it's a game-changer for businesses seeking better results and ROI.

Discover how Microsoft Copilot enhances your Microsoft 365 experience by automating tasks, boosting creativity, and facilitating decision-making.

Explore the basics of social media marketing, its importance for businesses, and how it leverages platforms like Facebook, Instagram, and LinkedIn to connect with audiences.

Learn about user intent marketing, its significance in understanding customer behaviours, and how it helps businesses craft targeted and effective marketing strategies.

Digital marketing refers to the use of digital channels, platforms, and technologies to promote or market products and services to targeted audiences.

Google Tag Manager (GTM) is a tag management system by Google that enables users to manage and deploy marketing tags on their website or mobile app without having to modify the code.

Pay-Per-Click (PPC) is a digital advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to a website through organic search engine results.